GOING DIGITAL: TARGETING MILLENNIALS IN THE MILITARY SECTOR. AN ANALYSIS OF THE DIGITAL PRESENCE OF EUROPEAN MILITARY HIGHER EDUCATION INSTITUTIONS

Author(s): Alexandra POPESCU (ANGHEL)
Publication name: Romanian Intelligence Studies Review
Publisher name: Mihai Viteazul National Intelligence Academy
Publication type: Journal article
Publication date: June 30, 2022
Pagination:
Issue/ Volume: 27/2022
DOI:

Abstract:
Technology became the new reality in the 21st century, changing the rules of the
game in terms of education, employment, social engagement and other vital aspects of the
society – from new instruments of production, new communication tools, medical
innovations to new generations that were born in a technological era, craving for more
digital content, making it difficult for the labor market to cope with all their requirements
and needs. In this context, one can conclude that there is a need for education institutions
(especially military ones, which tend to be more conservative) to rethink their strategies
and methods used for recruiting the younger generations, so as to be able to meet their
expectations, as well as to adapt to the fast changes generated by future technological
developments. Therefore, the article aims to define, based on a process of literature review,
the main characteristics of the Millennials generation, especially in terms of job
expectations and labor market opportunities. Based on their portrait, the article will
analyze the digital presence of military higher education institutions across Europe, by
conducting a case study based on open source information on the most used social
platforms by Millennials.

Keywords: Millennials, technology, military higher education, job expectations,
digital profile.

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Generic License.

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